Be ready campaign
The Government has launched Be Ready, a new three-year national resilience campaign designed to help households take simple, practical steps to prepare for emergencies and periods of disruption. The campaign is being led by the Cabinet Office and supported by Local Resilience Forums (LRFs), including emergency services, local authorities, charities and community organisations. North Yorkshire Local Resilience Forum is coordinating and advocating the campaign here.
The launch of the Be Ready campaign does not indicate any increased threat level or specific concern. The campaign forms part of a long-term national programme to strengthen community resilience and encourage practical preparedness across the country.
What is Be Ready?
The campaign encourages residents to be better prepared for emergencies that can affect everyday life, such as severe weather, power outages, disruption to water supplies, telecommunications failures or transport disruption.
The campaign is intended to promote practical preparedness and resilience as a normal part of everyday life. Messaging is designed to be reassuring, proportionate and non-alarmist.
More information about the campaign can be found here: gov.uk/beready
Initial Focus: Priority Services Register
The first phase of the campaign focuses on encouraging eligible residents to sign up to the Priority Services Register (PSR). See link below.
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